THE APPLICATION OF “AIDA” MODEL TO ECONOMIC CLASSES

Abstract

China’s college expansion plan since 1999 has gradually diverted its higher education from the elite education to popular education. Millions of students have chances to receive higher education, thus, meeting the public demands for the higher education, which not only helps to improve the overall quality of the human resources and the population cultivation, but pushes the economic growth to enhance the comprehensive national strength as well. However, the quality of the present higher education couldn’t reach the requirements of both economic and social development. Besides, the university expansion enrollment has brought about a series of defects that have been witnessed by the occurrence of economy crises in 2008. It is difficult for college graduates, especially those with major in Economics, to find a job after the economic crises in 2008.This paper attempts to discuss the application of AIDA method to the economic classes on the basis of analysis of the status quo of economic classes so that the role of the teacher in class can be redefined, so as to foster the students’ abilities to analyze and solve practical problems.