BASIC APPROACHES TO THE PRODUCTION OF A UNIVERSAL MEDIA TEXT IN ONLINE MEDIA

Authors

  • Ljudmila Petrovna Shesterkina Author
  • Lidija Kamilovna Lobodenko Author

Abstract

The article deals with the scheme of basic approaches to the problem of producing a
universal media text in online mass media taking into consideration journalistic, advertising and PR text development structure at present. The authors single out and study the following key features of the media text: hypertextuality, multimedia and interactivity.

Author Biographies

  • Ljudmila Petrovna Shesterkina

    доктор филологических наук, профессор, декан факультета журналистики, зав. кафедрой «Средства массовой информации»

  • Lidija Kamilovna Lobodenko

    кандидат педагогических наук, доцент, и.о. зав. кафедрой «Массовая коммуникация»

Issue

Vol. 10 No. 2 (2013)

Section

Articles