THE LANGUAGE OF USA PRE-ELECTION POLITICAL ADVERTISING: DYNAMICS OF DEVELOPMENT

Authors

  • Alla Minyar-Beloroutcheva Author

Abstract

The paper discusses the language of pre-election political advertising in the USA. Today preelection
political advertising is one of the most important areas of the advertising industry developed in
the USA after World War II. To be efficient it should perform both persuasive and suggestive functions. Special attention is paid to a political slogan, the main component of pre-election political advertising. Effective slogans should be concise, accurate, enhanced by the use of various figures of speech that facilitate their perception.

Author Biography

  • Alla Minyar-Beloroutcheva
    Doctor Degree (Philology), Professor of the Department of Foreign Languages of the History Faculty, Lomonosov Moscow State University (Moscow), ostvera@mail.ru

Issue

Vol. 12 No. 4 (2015): Вестник ЮУрГУ серия Лингвистика

Section

Articles