BIOGRAPHICAL INTERVIEW IN IMAGE EDITION: GENRE PECULIARITIES

Authors

  • Ekaterina N. Peskova Author

Abstract

The article gives the definition of the notion “image of higher education institutions”, outlines
the key components of the internal and external image of the University. Special attention is paid to such a tool of promotion of the University as an image edition considering its universal impact on all target audiences. The genre that can reflect the specific character of this promotion tool is biographical interview which combines characteristic features of some journalistic and PR-texts. The author dwells upon genre peculiarities of biographical interview and exemplifies them.

Author Biography

  • Ekaterina N. Peskova

    Candidate Degree in Philology, Associate Professor, Department of Mass Communication, South Ural State University (Chelyabinsk), en-peskova@mail.ru

Issue

Vol. 12 No. 2 (2015)

Section

Articles