BYLINER AS AN INTERNET COMMUNICATION GENRE

Authors

  • Ekaterina Nikolaevna Peskova Author

Abstract

The article gives an outline of main characteristics of Internet communication as an
actual and dynamically developing type of interaction between a communicator and his
target audience. The most common instrument of this cooperation is a website that allows
the author to use a wide range of genres of PR-texts as well as diverse forms of presenting
his information (text, video, audio, graphics, etc). The author singles out a number of features
of the «byliner» genre use on corporate websites, examines the structure of texts of
this type, describes its genre characteristics.

Author Biography

  • Ekaterina Nikolaevna Peskova

    сandidate of Science (Philology), аssociate professor, Department of Mass Communication, Faculty of Journalism, South Ural State University, Chelyabinsk, en-peskova@mail.ru.

Issue

Vol. 11 No. 2 (2014)

Section

Articles