COGNITIVE PLATFORM AS A FACTOR OF TEXT INFLUENCE

Authors

  • Elena Gennad'evna Doronina Author

Abstract

The paper dwells upon one of the factors of effective speech influence of the text - the
creation of a cognitive platform common for the author of the text and its recipient - by
means of appealing to universal concepts of the national picture of the world. The author
analyzes the correlation of the frame-based transformations to transformations of the
word semantic structure.

Author Biography

  • Elena Gennad'evna Doronina

    Candidate of Philological Sciences, Associate Professor of the General Humanities and Natural Sciences Department, South Ural State University, Chelyabinsk, Russian Federation. E-mail:
    ele49409488@yandex.ru

Issue

Vol. 11 No. 1 (2014)

Section

Articles