APN an d information supp ort of the Olympics-80

Abstract

The article is about studing the role of the press agency “Novosti” in the coverage of the Olympics-
80 abroad. APN is considered as one of the tools of the Soviet cultural diplomacy, promote a more
positive image of the Soviet Union before and during the Olympic Games. Analysis of the organizational
principles of the agency’s activities, objectives and main audience, methods of working abroad
and materials subject helps to comprehend the mechanisms of functioning of news agencies as an
important subject of information policy states.