Consumer preferences of chelyabinsk in theater sphere

Abstract

The article describes social survey. The used method is questionnaire survey. Object of study is
population of Chelyabinsk city older than 15. Study was made in the autumn of 2014. The sample
population is 200 people. The purpose of survey is the identification of the impact of social-demographic
characteristics on interests of the audience, the purposes of visiting the theater, frequency
of visits to the theatre. According to survey results, visitors of theaters prefer entertainment themes
of performance rather than serious themes of performance. Theme of play doesn’t matter for a little
part of theater audience. Genre of play is more important for such people. The level of education
and gender have the most influence on preference and behavior of audience. But interests in theme
of play do not depend on the composition of the family.