Study of multitasking media consumption: methodology and main results

Abstract

In this article, the phenomenon of multitasking media consumption presented comprehensively,
it means that the goal was to give a comprehensive analysis of the subject studied. So, on the basis of
four studies conducted at different times and by different scientists the duration and extent of multitasking
media consumption is quantified with details on specific devices, separately the influence of the
Internet is considered, the causes and effects of the phenomenon are identified. Additional emphasis
in the article is put on the research methods