MERCHANDIZING CHARACTERISTIC OF PANTO-HEMATOGEN AND ITS SIGNIFICANCE DURING THE ADAPTATION TO PHYSICAL LOADS

Abstract

Merchandizing characteristic of biologically active additive “Panto-hematogen” is given by studying the chemical composition, consumer properties and determining regulated quality indicators. The product contains a considerable range of biologically active substances, which are regulators of the most important metabolic functions and which, accordingly, have directed functional properties. Authenticity of panto-hematogen is confirmed spectrophotometrically by the hemoglobin content. Evidentiary materials of full-scale investigations based on a representative group of athletes on the evaluation of efficacy and functional orientation of the developed product are presented. Highly qualified oarsmen-academics took part in clinical trials. Additionally to their diet they took 0.4 grams of panto-hematogen twice a day before meal during 14 days. The performance
in various stages of tiredness, dynamics of caliperometric indicators and functional state of the organism are studied. The conclusion is made on the positive effect of diet therapy on the exercise tolerance of glycolytic and mixed focus on the background of a high degree of adaptation of muscle bulk. The specialized product can be recommended as an effective diet therapy to improve the performance of sportsmen of cyclic sports. Functional orientation and the absence of doping influence are proved by the expert report of the State Sanitary and Epidemiological Service of the Russian Federation, the Head Test Center for Food Products at the Research Institute of Nutrition of the Russian Academy of Medical Sciences.