ANALYSIS OF ONLINE PLATFORMS DEVELOPMENT IN CONDITIONS OF SHARING ECONOMY

Abstract

Under modern conditions of sharing economy, which reflects new relations in the field of collaborative consumption and underlying socialization processes in this sphere of economics, onlineplatforms play an important role. Further development of sharing economy is due to the effective use of online platforms. Despite the growth of scientific publications on the topic and the gradual awareness of the importance of online platforms, the prospects for the development of online platforms remains unclear. The article clarifies the concept of sharing economy and its essential features, considers modern online network platforms and their classification, and identifies transport and tourism platforms such as BlaBlaCar, Airbnb, Uber, Yandex.Taxi for a survey. The analysis of the results of the survey of students of universities and collegesin Chelyabinsk in relation to the sharing economy within the process of using online platforms. It is stated that the usefulness of such online platforms is quite highly. It is revealed that online platforms are widely used, practical, efficient and have development potential, especially those of transport online platforms.