THE CONCEPT OF WEAK MARKET SIGNALS IN STRATEGIC MANAGEMENT AT AN INDUSTRIAL ENTERPRISE

Abstract

The article considers the problems of strategic planning and management of the development of Russian enterprises in modern conditions, characterized by the increasing uncertainty and dynamism of the environment, and, among everything, connected with digitalization of business processes. The authors present the evolution of strategic planning schools and related tools; they identify problems and specify directions of their development. This research shows that today’s foresight technologies allow overcoming the problems of uncertainty in strategic planning. The authors suggest using the concept of weak market signals in forecasting, and formulate the method to reveal weak market signals which are the most important for an enterprise.