EVALUATION MODEL OF COMPETITIVENESS TO IMPROVE INNOVATIONS

Abstract

The article deals with the quantitative evaluation of competitiveness for incremental innovation. The necessity for such evaluation in modern conditions is caused by an objective need to reduce an uncertainty in gaining economic benefits from the implementation of innovative products and from the expected increase in the efficiency of the innovation process at enterprises. To solve this problem the authors have developed the model based on a common quality-price approach for the competitiveness of an innovative product depending on the volume of resources. The model allows us to estimate the optimal resource level which is needed for developing an innovative product and improving the quality of existing products under certain combination of parameters. The estimated level makes the competitiveness index reach its maximum and opens up additional opportunities for more efficient management of processes aimed at forming the potential competitiveness of an innovative product.