ORGANIZATIONAL POTENTIAL AS A MEANS OF MANAGING SUSTAINABLE FUNCTIONING OF INDUSTRIAL ORGANIZATIONS

Abstract

The article presents theoretical premises that consider organizational potential as the ability of an organization to create constructions of resources for manufacturing products and maintaining key values. The author argues a possibility of using organizational potential as a means of managing sustainability of an industrial enterprise based on its properties, forms and functions. In order to apply organizational potential in this capacity, the author describes laws of its formation, functioning, and development; offers a model of organization potential functioning; determines the essence of organizational potential management, and develops an appropriate mechanism that includes cycles of operational, tactical, and strategic management with the help of specialized technologies. A set of indices of productivity for the assessment of organization sustainability and compound indices of the state and effectiveness of organizational potential are offered and grounded. It is proved that development of productivity of organizational potential is implemented through resource potentials of organization (production, financial, labor, and market). Application of aforementioned theoretical assumptions provides sustainable functioning of an industrial enterprise by means of harmonizing economic results with indices and instruments of organizational activity, providing their achievement.