TECHNOLOGY OF ADAPTIVE MANAGEMENT OF SYNERGETIC INTERACTION OF SUPPLY AND DEMAND ON THE BASIS OF A DESIGN AND RESEARCH COMPLEX MARKETING EXPERIMENT

Abstract

The constructive comparative analysis of the methods and models of the demand estimation applied in
economics and marketing is executed. The system technology of the analysis and forecast of the consumer
preferences considered in a combination of the price and the integrated indicator of quality offered for the
objective choice of specific most rational actions of the enterprise is developed. It is recommended to conduct
a marketing experiment to receive regression models for the purpose of the repositioning to provide
possible increase in proceeds from sales of these goods in the conditions of the competitive environment.