THE SELECTION OF A STRATEGY FOR DEVELOPMENT OF TRADE SERVICE BASED ON LOGISTIC INTEGRATION

Abstract

The paper considers the development of retail trade and public catering. It’s proved that trade and public
catering represent the sphere of trade service, where the use of unified logistic principles is vital. The paper
presents the results of studies on the retail trade growth rates in terms of changing the business confident index
in this sphere. The paper also presents a detailed analysis on main indicators of the development of retail trade
and public catering in Russia in the period from 2010 to 2014. The authors pay special attention to the development
of distribution networks. On the whole, an integrated approach to the development of trade service enabled
the authors to suggest using the model and algorithm for choosing options for placement of trade service facilities,
which in its turn helps to select a strategy for development of the trade service sphere. The paper presents
arguments that the strategy selection method depends on the level of integration of enterprises in the sphere of
service and phased principles of their territorial and spatial placing. The authors propose three strategies. The
strategy of passive (stabile) development which ensures further development of small business in the sphere of
trade service. The strategy of active development based on the optimization of main logistic processes, which intends
a broad geography at the meso-level, price leadership and equal social and economic development of limits
of the city with complete optimization of flows and the elements of realization of reverse logistics tasks. The
strategy of rapid development with an invariant approach of forming a “consumer path”.