THEORETICAL AND METHODOLOGICAL ASPECTS OF A COMPLEX ECONOMIC ANALYSIS OF SECTOR MARKETS

Abstract

When introducing an innovative product into the market, many enterprises (organizations) face the problem
of insufficient information about the actual state of the environment, in consequence of which the vast
majority of innovations fail even at the initial stage of its implementation. An effective means of solving this
problem is to conduct a comprehensive analysis of sector markets. The research topic is theoretical and methodological
aspects of the comprehensive economic analysis of sector markets, which is performed at the
stage of introducing an innovative product into the market.
The work objective is systemization of a conceptual and categorical framework, clarification of the terminology
on the research topic, theoretical generalization of views and methodological approaches to the
analysis of sector markets and marketing analysis.
The semantic content of selected terms related to the analysis of sector markets was studied applying the
method of semantic analysis. The survey research of the external environment analysis tools was conducted
with the help of the method of comparative analysis. The extent of a detailed study of the research topic was
assessed.

The term “sector market” was specified. The definition of a comprehensive economic analysis of sector
markets, held when introducing an innovative product; objectives, tasks and a group of users of the results
of such analysis was determined. The need for further improvement of theoretical and methodological
approaches to the integrated analysis of sector markets, applied at the stage of introducing an innovative
product to the market, was confirmed.
In the course of the research it’s concluded that modern tools for analysis of the market of traditional
commodities don’t enable one to take into account the specific character, appropriate for the innovative
goods market and consider some characteristic features connected with the process of making decisions at
the stage of introducing innovative products to the market. The topicality and an unsolved range of theoretical
and methodological issues of the market analysis, results of which are used while making decisions to
organize the process of introducing an innovative product to the market, requires a relevant decision.