METHODOLOGICAL BASICS OF IMPROVING THE TRADE AND INDUSTRIAL POLICY IN THE SYSTEM OF STRATEGIC MANAGEMENT OF AGRO-ENTERPRISES OF THE MILK SPECIALIZATION

Abstract

The article describes the concept of forming the trade and industrial policy in the system of strategic
management of dairy enterprises. The author describes the conditions and requirements for formation of the
trade and industrial policy in the dairy subcomplex of AIC, indicates principles for formation of the trade and
industrial policy and methods of their realization. The balanced state of the trade and industrial policy of
dairy enterprises, as the author notes, depends on the balance between the trade policy and subjects of the
wholesale and retail trade. The retailers are in close proximity to the end user, that’s why through the channels
of retail trade networks the demand for dairy products is formed. This demand is supplied by milk
processing plants together with the subjects of wholesale trade. The balance in the trade and industrial policy
in the dairy subcomplex of AIC requires involvement in the process of all agents of the dairy market (milk
processing plants, milk producers, subjects of retail and wholesale trade). In order to raise the information
level of the dairy market participants about its state it is advisable to consider the possibility of creating an
electronic dairy market, aimed at ensuring a balance of the trade and industrial policy of agro-enterprises and
their trading partners, that are in closer proximity to end users and thus creates a market for the dairy industry
and closes the process of realization of dairy products. The operation of the electronic dairy market suggests
the following sequence of actions of its members. Also, the author substantiates the necessity of uniting all
involved participants in the trade and industrial clusters of the dairy specialization, in which there would be
the accumulation of economic effects of trade and industry activities of the participants and further equitable
distribution of the total economic impact between them in proportion to the annual maintenance costs of the
invested capital.