MARKETING ANALYSIS OF KEY TRENDS, BARRIERS AND RISKS OF THE AUTONET MARKET DEVELOPMENT

Abstract

The article is devoted to the study and analysis of the fundamental trends and directions of development of the global and Russian Autonet markets, as well as the identification of the main barriers and risks in this area. The authors have identified objective and subjective factors that determine the development of the domestic market segment, as well as analyzed its key segments – telematics transport and information systems, transport and logistics services and intelligent urban mobility. It is proved that the progressive devel-opment of these segments to a large extent can be explained by the introduction of end-to-end high technologies, and in this context, the main advantages and disadvantages of each of them are analyzed. The authors dwelt in detail on the key trend of market development – improving vehicle safety through the introduction of intelligent systems, identified the main directions of using high technologies in product management in this area and considered the most significant trends influencing the development of the Autonet market. Along with positive trends, the authors characterize the barriers that slow down the growth of the market, as well as identify the risks that can become a deterrent to development. Among them is an insufficiently developed infrastructure for innovative vehicles, a low level of security of transmitted data and a low level of import substitution.