THE ALGORITHM OF FUNCTIONING OF THE INFORMATION AND COMMUNICATIONS MECHANISM OF THE ENTERPRISE

Abstract

The article deals with the organizational and economic mechanism of management of information and
communications in the enterprise, which is a set of functions, tools, methods and management decisions
aimed at achieving the set goals of the enterprise. The model of fuzzy logic which takes into account the uncertainty
level of parameters during their evaluation forms the basis of this mechanism. The proposed algorithm
of functioning of the information and communications management mechanism is a sequence of commands
that enable one to make grounded management decisions. The initial stage is assessment of the level
of development of the communications system of the enterprise, which consists of information, technical,
managerial, organizational and social components. For this purpose, there are three coefficients for each
component, which help to assess their current level of development. Each coefficient according to the fuzzy
model undergoes a fuzzification stage, bringing to fuzziness, which includes a definition of membership
functions for both incoming and outgoing variables. Due to the fact that the model is a two-stage, outgoing
variables of the first stage (sufficiency of technical, managerial, organizational, informational and social
components) become incoming at the second stage of simulation. The next step of the mechanism of information
and communications management is development of a criterion base, which is a set of production
rules, being the basics of the knowledge base, enabling to justify the acceptance of one or another managerial
decision. For producing a value of the output variable the author uses the Mamdani rule. The realization of
the presented algorithm is performed with the help of a MATLAB tool in the Fuzzy Logic Toolbox package.
The sufficiency of development of each component of the communications system, which is the basis for determination
of a general state of the entire communications system development, is checked at the first stage
of the algorithm. The final step is defuzzification of the acquired value, which is the basis for formation of
tools for improvement of the communications system. The functional algorithm of the organizational and
economic mechanism of information and communications management has been used to identify the level of
development of the communications system components of PJSC CB “Privat Bank”. The analysis helped to
reveal the insufficient level of the communications system development of the aforesaid commercial bank,
due to a low level of development of the social component. The management decisions aimed at improving
the labour system, namely, improvement of the motivation system and implementation of feedback channels,
have been made.