METHODOLOGICAL AND METHODICAL BASICS OF MANAGEMENT OF COMMERCIALIZATION OF HI-TECH INNOVATIVE PRODUCTS BASED ON FACTORS OF COORDINATING INTERESTS OF PRODUCERS AND CONSUMERS

Abstract

The article deals with problems of management of commercialization of hi-tech innovative products based
on factors of coordinating interests of producers and consumers. The genesis of elaboration of methods for control
over processes of commercialization of innovations is considered. The requirements to a complex of methods
for management of commercialization of hi-tech innovative products are developed. The dynamics of factors of
effective management of commercialization in the hypothetical representation of the life cycle of balance of interests
of a producer and a consumer is presented. The research hypothesis is formulated.
The research objective is a solution of the problem of management of commercialization of products like
HTI based on factors of coordinating interests of producers and consumers. It is realized on the basis of the concept
of formation of a mechanism and a technique of management of commercialization of products like HTI in
the life cycle of regulation of interests balance under the terms of its maxim.
The object of research identified a complex of enterprises: producers and consumers, as a system of processes
of commercialization of products like HTI in the formed mechanism of coordinating interests of their participants of
processes, and a subject, organizational and economic relations arising in the complex and the system.
At this investigation stage a conclusion can be drawn that the hypothesis of research is formed as follows:
improvement of quality and effective management of commercialization of products like HTI based on factors of
coordinating interests of producers and consumers can be achieved due to a matrix model using the complex of
methods for regulation of an imbalance in management of commercialization in the life cycle of balance of interests
and built in the mechanism of management. Therefore, the solution of the problem of management of commercialization
of products like HTI based on factors of coordinating interests of producers and consumers requires
development of management methodology.