A METHOD FOR THE STRATEGIC PLANNING OF AN INDUSTRIAL ENTERPRISE IN A HIGHLY TURBULENT ENVIRONMENT

Abstract

The increasing speed of changes in the environment of industrial enterprises has led to the more frequent use of the term ‘turbulence’ and to the search for a method of strategic planning in this context. The hypothesis of the study is that this method should be based on two key criteria: firstly, a quantitative assessment of turbulence in the industrial environment of the enterprise and, secondly, the degree of resistance. The study develops a matrix for selecting the most effective method of strategic planning, depending on the selected criteria. The methodological basis of the study was the theory of organization and the theory of strategic management. The study used structural and logical analysis of information, and methods of statistical evaluation, matrix construction, and graphics. A Stacey matrix is developed, in which four possible zones of industrial enterprises are conditionally allocated: the zone of ‘conditional comfort’, the zone of ‘additional opportunities’, the zone of ‘threats’, the zone of ‘main risk’. The higher the level of turbulence in the industry and the lower the level of resistance of the industrial enterprise, the more effective the application of integrated methods of strategic planning. An algorithm for assessing the effectiveness of accelerating the response to environmental changes is proposed. The key conclusion of the research is the confirmation of the hypothesis. The results can be used in the strategic management systems of industrial enterprises.